RPR (Realtors Property Resource) is a CMA provider that offers real estate professionals access to a variety of property data and reports. In this review, we will discuss its cost, customizability, mobile-friendliness, ease of use, automation options, branding options, and reviews from other users.

Cost: RPR is a free tool for all members of the National Association of Realtors (NAR). This means that if you’re a member of NAR, you can use RPR’s CMA tool for no additional cost.

Customizable Reports: RPR offers a variety of customizable reports that you can tailor to your clients’ needs. You can choose from different templates, data sources, and even add your own branding. The software also allows you to include your own data sources, such as MLS listings or public records, to create more accurate reports.

Mobile & Print Friendly: RPR’s reports are both mobile and print-friendly. You can easily generate and share reports on your mobile device, and the software also allows you to print out reports for in-person meetings.

Ease of Use: RPR is designed to be user-friendly, with a simple interface that makes it easy to generate reports quickly. The software is intuitive, so even if you’re not a tech-savvy person, you’ll be able to use it with ease. RPR also offers training resources and customer support to help you get started.

Automated and Manual Options: RPR offers both automated and manual options. You can choose to create reports manually, or you can use the software’s automated tools to generate reports quickly and easily. The software also allows you to save templates for future use, so you can quickly generate reports with just a few clicks.

Branded to Agent/Broker: RPR allows you to add your own branding to your reports, so you can create a professional look and feel that represents your business. This feature is available to all users.

Public Reviews: RPR has received mixed reviews from users on various review websites. Some users have noted that the software can be difficult to navigate, with a steep learning curve. Others have praised the tool’s data accuracy and its ability to create reports quickly and efficiently. Some users have also noted that the software lacks customization options compared to other CMA tools.

In conclusion, RPR is a free CMA tool for NAR members that offers customizable reports, is both mobile and print-friendly, and has both automated and manual options. While the tool may have a steep learning curve, it offers accurate data and efficient report creation. However, it may lack some of the customization options offered by other CMA tools.