Fello is a technology-driven, agent-forward platform that combines seller lead generation and management tools with cash-offer solutions. It is available on a browser and iOS app and is ideal for brokers, teams, agents, and sellers.
Fello provides customizable website widgets that can be easily integrated into existing CRMs. One of the primary features of Fello is its sophisticated data modeling solution for home valuations, which helps agents secure seller leads and convert them into clients.
Fello offers a range of lead-capture website add-ons that can be customized, turned on and off, and fed into any integrated CRM solution. A module solicits home value requests from potential sellers, and those form submissions get translated into an agent-branded user dashboard presenting a series of tools for the consumer.
The dashboard offers users local comps, value histories, market data, and calls-to-action to insert more information about their house. In return for their data, users are given something of value. The user can be presented with cash offers when the agent turns on the cash-offer widget for them to see, among other calls-to-action and content modules controlled by the agent’s admin panel.
Fello provides record auditing, meaning it improves the quality of your database through a combination of data provider partnerships and its own outreach tactics. Additionally, Fello offers agent landing pages that can be published with QR codes linked to a number of different forms of content.
The platform’s CRM integrations can link the Fello customer with their BoomTown, Followup Boss, Hubspot, Brivity, and Sierra Interactive accounts.
Fello is an amalgamation of several existing products within a brokerage’s tech stack. However, Fello is executing on several things very well, and it is an excellent replacement for what a team may already be using.
The iBuyer concept is not Fello’s primary focus, but the cash-offer widget and the CMA request module are still available on the platform. Fello submits listing information to affiliated companies and sorts their prices according to preference. Users are notified to log in to their dashboard to see the offers when they are presented.
Fello has revamped its engagement tools from its iBuyer-first iteration into its core competency through the custom widget experience. Additionally, Fello provides a rundown of new contacts, activity within the system, and updates on page views and lead submissions.
In summary, Fello is an innovative technology-driven platform that offers customizable website widgets, cash-offer facilitation, seller dashboards, popular CRM integrations, and agent landing pages. Fello’s sophisticated data modeling solution for home valuations helps agents secure seller leads and turn them into clients.
