How Drip Campaigns can Kill Real Estate Sales
Drip email campaigns used to be a big thing. They allowed you to set up a lead or customer on an automated schedule and send them a scheduled series of messages (hence the term drip) that keeps you in front of those contacts with minimal effort over a period of time. The problem is people already get so much email on a daily basis they’ve become experts at sifting thru their inbox so that they focus their energies on just the most important items. And drip campaigns tend to be very generic, sometimes even cheesy which makes them even less effective. In this video, RETI’s Amy Smythe-Harris will explore how and why drip campaigns have lost their pizazz and how they can even kill potential real estate sales.
