Facebook Advertising – Pixel
As detailed in several other pieces, Facebook Advertising is one of the best low cost, high return options in the marketing world with amazing targeting capabilities and a truly global audience (for more info check out the Facebook Advertising Overview page). And one of the coolest parts of Facebook Advertising is the ability to leverage the Pixel. The Pixel is a bunch of code you obtain in the Facebook Advertising system, that you install into the header of your website. Once the Pixel is in your website it then kicks in retargeting advertising which allows you to track and follow any person who goes to your website and later goes anywhere you are doing Facebook Advertising (Facebook, Instagram, Audience Network, Facebook Messenger or WhatsApp). In this video, we will explain the Pixel, what it is, how it works and more.