Facebook Advertising – Ad Placement & Budget
As detailed in several other pieces, Facebook Advertising is one of the best low cost, high return options in the marketing world with amazing targeting capabilities and a truly global audience (for more info check out the Facebook Advertising Overview page). And as detailed in the overview, one of the best parts of Facebook Advertising is the fact it includes several different networks including Facebook, Instagram, Facebook Messenger, WhatsApp and the Audience Network (most sites that are ad-supported including news, retail, real estate, etc.). So an important step in setting up a Facebook Ad is to choose the Placement or which network(s) you want it to run on. In this video, we will walk you thru the Ad Placement options and how to set up your ad campaign budget as well.