A Modern Agent’s Guide to Email Etiquette
Your clients are constantly bombarded by emails, invites, alerts, breaking news, and social media blasts. In this day and age, it’s only natural that our online lives are just as busy as everyday real-world routines. The question is: as an agent, how do you cut through the noise and connect with your sphere of influence?
Here’s where email etiquette becomes a game-changer. Applying the right techniques, you can inspire greater interest and more numerous responses from your clientele. With that in mind, take some inspiration from the ideas below to update your email etiquette for the modern age.
- Invoke the power of an eye-catching subject line.
The subject lines of our emails aren’t an afterthought. Consider a subject line a miniature headline. These can go a long way to convince a consumer to open an email, click through to your website, and engage with your services. The most successful subject lines are short and sweet and should be fifty or fewer characters. Consider including the recipient’s name and be upfront (and brief) about your message’s content. In an inbox, your name and your subject line are the first things recipients see, so make the opportunity count.
- Don’t neglect mobile inboxes and optimized emails.
Studies show that nearly 80% of Americans check their phones within fifteen minutes of waking up, and it’s no secret that the majority of modern correspondence is done on a smartphone. This means you should be accounting for readability on a mobile device. How do you do this? For starters, paragraph breaks for each new thought make information extra palatable. Any graphics or hyperlinks should be optimized for mobile reading, too. If you’re not sure, then CC yourself on your email blasts and check in on your smartphone.
- Make your email blast work for you.
When interacting via email, make it an opportunity to invite clients to follow you elsewhere online through your other social media and professional profiles. To invite this interaction, your email signature should be streamlined, with links to your social media pages, website, and review pages. A link to testimonials will also be useful and make for a quick, built-in marketing opportunity.
Email may no longer be the primary way to touch base with clients digitally, but don’t dismiss the consistent power of this medium. With a modern approach and understanding of this marketing approach, you can revamp your email style and maximize the impact of your regular communications with clients.
Brandon Doyle – RETI Contributor